The latest Comscore study made it very clear – Facebook is a dominant player grabbing both unique visits and time spent by users. Marketing is all about getting your message in front of your target audience. This is why Google is so powerful, unlike a billboard, with online channels like Google, you can present your message or product at just the right time, when people are searching for it.
Facebook is using a similar advertising model, by placing ads in Facebook, advertisers are getting access to this captive audience.
If you felt that you should have a solid Google (organic and paid search) strategy, you should feel the same about Facebook. Having a solid strategy is critical if you’re looking to grow your small business.