At Astonish Results we’re always looking to improve our customer’s results. In order to do this we look to answer the following questions:
(1) What Happened?
(2) What is Happening Now?
(3) (If we made no change) What Will Happen?
(4) Why and How Did it Happen?
(5) What’s the Best Next Action?
(6) What’s the Best / Worse That Can Happen?
You’ll notice that the first three questions are surface level questions. They give you basic information regarding the problem you’re facing.
Questions 4 through 6 give you real insight into what is going on. They tell you WHY something happened and HOW LIKELY it is to recur (maybe it was just a glitch).
This is a great set of questions to ask when a process in your business is not going the way you’d like it to and you’re not getting the results you’d like.