by John Boudreau | Dec 31, 2009 | Business
If you’re looking to find out what typical open rates are for various B-C or B-B email marketing, you should pick up the 2009 Email Marketing benchmark guide. It’s full of interesting information regarding email marketing trends. Since Astonish Results...
by John Boudreau | Dec 27, 2009 | Business
Check out this great blog post and video from www.seomoz.com on link building. This confirms what I’ve always know; there is NO EASY way to build search rank. It takes time and focus. Link building is especially difficult and must be done carefully. You...
by John Boudreau | Dec 27, 2009 | Business
A Google Alert is a great service Google provides which can keep you informed about any topic you choose. I have my name and “Astonish Results” as keywords. Any time these keywords exist on a website, in the news or in a blog, Google sends me an...
by John Boudreau | Dec 26, 2009 | Business
Every once in a while I pick up a book that really resonates with me. The author brings out an idea that confirms what I’ve been thinking and gives me further clarification on those thoughts. “Mastering the Rockefeller Habits” by Verne Harish is one such book. Harish...
by John Boudreau | Dec 7, 2009 | Business
Think about how a sophisticated political campaign operates. There is a clear and concise message about the candidate. Every member of the team understands and can articulate that message. Political types call these “talking points”. Now think about your company. Does...
by John Boudreau | Dec 4, 2009 | Business
I just picked up “A New Breed of Leader” by Sheila Murray Bethel. In it Bethel talks about 8 qualities that matter most in the real world. The first on the list is competence. Bethel defines competence as, “doing the right thing, the right way, at...
