by John Boudreau | Jan 31, 2017 | Marketing, marketing profit leaks, profit leaks
Over the past few weeks we’ve been highlighting areas where your company could be leaking profit. Let’s face it, every business leaks SOME profit. The goal of this series to help you know where to look. In Part I we focused on COGS and setting clear goals...
by John Boudreau | Mar 2, 2012 | Data-Driven, Marketing
I’ve just completed my second book of the month (20 more to go for the year) – Data Driven Marketing by Mark Jeffery. It was a very detailed book describing “15 metrics everyone in marketing should know”. There were many take-aways from the...
by John Boudreau | Mar 29, 2011 | Marketing
I’m reading another great book, “Data-Driven Marketing” by Mark Jeffery. In it, Jeffery cites some revealing stats. He looked at marketing budgets of hundreds of companies and found something really interesting. He defined different buckets or...
