by John Boudreau | Jun 28, 2011 | branding, defense, keeping customers, Social Media
I went to the RI Air show and subsequently got a really bad sunburn. While walking around the event with my two sons looking at all the cool airplanes, helicopters, humvess and the Blue Angels (btw – check out their website it’s pretty cool) I come across...
by John Boudreau | Apr 24, 2011 | belief, decision making, small business, Social Media
Today is Easter and I’m thinking about the concept of belief. A belief is defined as “Something one accepts as true or real; a firmly held opinion or conviction.” If you believe something is true, your behavior should reflect that belief. If you...
by John Boudreau | Feb 18, 2011 | Business, Social Media
It’s becoming increasingly difficult to own and operate a small business these days. The first punishing blow to small business has been the erosion of their custom base ushered in by the internet. If you’re a small business owner, your potential customers...
by John Boudreau | Feb 8, 2011 | Business, Facebook, marketing strategy, Social Media
The latest Comscore study made it very clear – Facebook is a dominant player grabbing both unique visits and time spent by users. Marketing is all about getting your message in front of your target audience. This is why Google is so powerful, unlike a billboard,...
by John Boudreau | Jan 7, 2011 | IPO, LinkedIn, Social Media, Social Networking
Riding the wave of social media fervor, LinkedIn has hired investment bankers Bank of America Merrill Lynch, Morgan Stanley and JPMorgan Chase to help it prepare for an IPO. The company’s venture-backed investment value is about 2 billion according to...
by John Boudreau | Jan 4, 2011 | company valuation, Facebook, Social Media
According to Forbes, sources inside Facebook confirm $500 million investment via Goldman Sachs and other investors. This would value Facebook at roughly $50 billion. This is on the heels of a recent valuation based on a sale of about a half a billion shares of...
